In celebration of a full circle, The Art of Branding podcast producer Elijah takes the reins for this episode posing question to host, Beatrice Gutknecht for a behind the scenes take on brand strategy, the evolution of the Badassery by B brand, challenges, common myths and the implementation of brand strategy.

From tackling common misconceptions to showcasing her holistic approach to sharing the conception and workings of her mascot and kangaroo sidekick, Roo. Beatrice unravels the quirks of standing out in the digital world, while emphasizing the importance of breaking societal norms and embracing one's unique voice.

Whether it's the struggle of educating people on brand strategy or the intricacies of creating a memorable brand presence, this episode is here to shake up the norms.

03:43 Implementing Brand Strategy in Business
07:09 Using Mascots in Branding
10:31 Creative Marketing and Influencer Strategies
19:58 Podcasting as a Branding Tool
32:16 Consistency and Adaptation in Branding
45:15 Season Three Teasers and Challenges
45:38 Podcasting and Iteration Insights
48:26 The Art of Experimentation
51:52 The Big Question: Societal Norms
56:09 Pushing Boundaries in Life and Business
59:39 Balancing Dreams and Reality
01:04:25 Final Thoughts and Future Plans
01:05:30 Bloopers and Fun Moments

Follow Beatrice Gutknecht:

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⁠⁠⁠Join The Badass Mob (newsletter)⁠⁠⁠, where boring goes to die each Friday with actionable tips and behind the scenes.

Follow Talk Podcasts with Me founder Elijah Drown:

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Podcast produced by ⁠⁠⁠⁠Your Podcast Sidekick⁠.⁠⁠